limited resources on what actually works. >> if i am going to do search engine optimization to drive traffic to my site, what's going to be the one matrick that's going to prove that this is working to me? then you want to go into analytics and figure out how you can measure that. never do a thing online unless you are measuring it. if you are going to spend one penny and you are not measuring it, you are in the right place, las vegas. you might as well gamble. >> being intentional about everything you do online is also something mark senacola, president and ceo of banner view.com stresses. >> it is not just about digital or offline strategy. you have to have an integrated strategy to get the most benefit. viral marketing is one of those ways you can do that. at the same time, it is not just about posting that crazy cat video. it is more about bringing it into the real world and how you can meld those two together to get the most success for your campaign. >> with a lot on the agenda, more was covered than admittedly, most of us can wrap our heads around. overall, the conference also
using search engine optimization. to learn more about today's show, just click on our web site, it's openforum.com/yourbusiness. you'll find all of today's segments plus web exclusive content with more information to help your business grow. >>> and don't forget to become a fan of the show on facebook. we look forward to getting some of your feedback. you can also follow us on twitter. it's@msnbcyourbiz. >>> next, learning to laugh at the office. >> one thing i strongly discourage is a joke. aren't you a comedy trainer, yes, i am. but i don't want jokes, i want the truth. >> how standup comedy is boosting the bottom line at a new york-based public relations firm. >>> until then, i'm j.j. ramberg. and remember, we make your business our business. seven years ago, i had this idea. to make baby food the way moms would. happybaby strives to make the best organic baby food.
talking about you online can help your search engine optimization. interested? check out our website of the week. whirlocal.com helps you gather reviews of your company, share them and helps get you higher on search results. there's a one time set up fee and a monthly monitoring fee. >>> to learn more about today's show click on our website. you'll find all of today's segments plus web exclusive content with more information to help your business grow. don't forget to become a fan of the show on facebook. we love getting your feed back. you can also follow us on twitter. next week, we come to you from this year's "the new york times'" small business summit. we'll talk to owners and experts to find out where the money is for funding and we'll meet a small town dress shop owner who's dream was to leave the suburbs and open a shop in the big apple. >> you're in connecticut people don't count you as anything. even though our stores are westport and greenwich are fabulous. it would be oh, you're in connecticut. you're not in new york. so we wanted to be in new york. >> find out what it takes
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